Marketing Manager – Turkish & English

Description

Our client is a leader in the sports betting, gaming, and entertainment industry. As part of their continued expansion, they have established a brand-new Shared Services Centre in Sofia.

We are currently seeking a dedicated and empathetic Marketing Manager, fluent in Turkish and English, to become a valuable part of their growing customer experience team.

Job Profile for Marketing Manager
Responsibilities will include, but not be limited to:

• Develop and implement comprehensive marketing strategies aligned with company goals
• Plan and manage user acquisition campaigns across digital platforms
• Oversee retention and reactivation campaigns, including loyalty programs, promotions, and email marketing
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Monitor, analyse, and report on campaign performance using KPIs and analytics tools
• Analyse consumer behaviour and adjust email and advertising campaigns accordingly
• Collaborate with the product and development teams to align marketing efforts with game betting product releases
• Build strategic relationships and partner with key industry players, agencies and vendors
• Manage external agencies, influencers, and affiliate partners
• Oversee content creation, brand messaging, and ensure consistency across all channels
• Conduct competitor and market research to identify trends and opportunities
• Perform other duties as assigned 

Candidate Profile for Marketing Manager

• Must be fluent in Turkish and English, both written and spoken
• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of experience in a marketing role, with at least 3 years in a managerial role, preferably in the iGaming industry 
• Knowledge and hands-on experience in the Turkish market are essential
• Strong knowledge of digital marketing tools and trends (SEO, SEM, CRM, programmatic, etc.)
• Experience with campaign tracking, performance marketing, and user analytics
• Excellent leadership, communication, and project management skills
• Proactive team player with a strong ‘can-do’ attitude and a results-driven mindset
• Creative thinker with a data-driven mindset
• Deep understanding of attracting, converting, and retaining players
• Familiarity with advertising regulations and responsible gaming practices

What Our Client Offers

• Excellent salary remuneration
• Food vouchers – BGN 200
• Transportation allowance
• Flexible working hours
• Comprehensive onboarding and professional development
• A positive, team-oriented work environment

Blue Lynx Careers EOOD is a registered provider of Recruitment Services with License No: 3173/06.07.2021

Already imagine yourself in this position? To make the first step, click Apply or email us your CV at cv@bluelynx.com

Please note

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For any queries, please email us at: cv@bluelynx.com

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