Product Marketing Manager – Bulgarian & English
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+359 879 807 448
tanya@bluelynx.com
Description
Our client is a global leader in secure and intelligent access solutions, trusted by organisations across a wide range of industries. With a strong focus on innovation and technology, they develop solutions that combine security, convenience and intelligent access management.
They are now looking for a Product Marketing Manager to join their growing team in Sofia and play a key role in positioning and promoting their access control products and solutions.
Job Profile for Product Marketing Manager
Responsibilities will include, but not be limited to:
- Develop and maintain clear product positioning, value propositions, and messaging for assigned access control products and solutions
- Ensure alignment and consistency of messaging across marketing campaigns, sales materials, and digital channels
- Support brand consistency while highlighting product differentiation
- Track competitors actively, including product features, pricing, positioning, and go-to-market strategies
- Maintain competitive analysis tools such as comparison matrices, battle cards, and market reports
- Share actionable competitive insights with marketing and sales teams to support campaigns and sales strategies
- Monitor market pricing, competitor pricing models, and promotional activities
- Support the development and maintenance of pricing strategies in collaboration with marketing leadership, sales, and finance
- Provide data-driven recommendations on pricing adjustments based on market dynamics and competitive pressure
- Contribute to the development and execution of marketing plans, campaigns, and product launches
- Work closely with the marketing team to create product-related content, including brochures, presentations, case studies, and website content
- Support demand-generation activities by ensuring product messaging aligns with target customer needs
- Collaborate with sales teams to understand market feedback and customer requirements
- Develop sales enablement materials, including product presentations, competitive positioning guides, and pricing tools
- Deliver internal product and competitive training sessions for sales and marketing teams
- Track and analyse product-related marketing performance indicators, including campaign effectiveness, pipeline contribution, and revenue trends
- Support marketing budget planning and monitor spend related to product marketing activities
- Report insights and recommendations to marketing management
Candidate Profile for Product Marketing Manager
- Bachelor’s degree in Marketing, Business Administration, Engineering or a related field
- Minimum 5 years of experience in product marketing, preferably within B2B technology, manufacturing or security solutions
- Proficiency in Microsoft Office, particularly Excel, PowerPoint and Word
- Experience working in cross-functional teams across marketing, sales, product management and engineering
- Experience in pricing strategy, gross profit analysis and product profitability
- Strong knowledge of product marketing methodologies, market research and competitor intelligence
- Ability to translate technical product features into clear, customer-focused messaging
- Familiarity with CRM, marketing automation and analytics tools is an advantage
- Additional certifications in product marketing, digital marketing or strategic pricing are an advantage
What Our Client Offers
- Attractive remuneration package
- Flexible hybrid working model
- Company car
- 25 days of paid annual leave
- Free lunch at the workplace
- Additional health insurance
- Employee Assistance Programme, including mental health, legal and financial counselling
- €102.26 in monthly food vouchers
- Public transport card
- Optional parking space
- Multisport card
- Language training opportunities
- Employee referral programme
- Brand-new modern office in a Class A business building
- Fresh fruit available in the office
- Training and mentorship programmes
- Access to more than 15,000 LinkedIn Learning courses to support your professional development
Blue Lynx Careers EOOD is a registered provider of recruitment services with Licence No. 3173/06.07.2021, valid without expiry date.
Already imagine yourself in this position? To make the first step, click Apply or email us your CV at cv@bluelynx.com
Please note
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Due to the high volume of applications, we are unable to respond to every candidate individually. If you have not received a call or email from a Blue Lynx recruiter within five working days, your application has not been shortlisted on this occasion.
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For any queries, please email us at: cv@bluelynx.com
To learn more about Blue Lynx and view all current vacancies, please visit our website: www.bluelynxcareers.bg
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