{"id":37600,"date":"2026-08-15T11:35:02","date_gmt":"2026-08-15T11:35:02","guid":{"rendered":"https:\/\/bluelynxcareers.bg\/product-marketing-manager-bulgarian-english\/"},"modified":"2026-08-15T11:35:03","modified_gmt":"2026-08-15T11:35:03","slug":"product-marketing-manager-bulgarian-english","status":"publish","type":"post","link":"https:\/\/bluelynxcareers.bg\/en\/product-marketing-manager-bulgarian-english\/","title":{"rendered":"Product Marketing Manager &#8211; Bulgarian &#038; English"},"content":{"rendered":"<p><a class=\"apply-bttn\" href=\"https:\/\/extranet.bluelynx.com\/your-joblisting\/?a=add&#038;RequestID=11308\" target=\"_blank\" rel=\"noopener\">INTERESTED IN THIS JOB? &#8211; CLICK HERE<\/a><\/p>\n<div class=\"divTable\">\n<div class=\"divRow\">\n<div class=\"divCell\">Category:<\/div>\n<div class=\"divCellright\">Procurement \/ Purchasing<\/br>Marketing\/Communication<\/br>Sales<\/br><\/div>\n<\/div>\n<div class=\"divRow\">\n<div class=\"divCell\">Region:<\/div>\n<div class=\"divCellright\">Bulgaria: Sofia<\/div>\n<\/div>\n<div class=\"divRow\">\n<div class=\"divCell\">Salary:<\/div>\n<div class=\"divCellright\">Depends on experience<\/div>\n<\/div>\n<div class=\"divRow\">\n<div class=\"divCell\">Language(s):<\/div>\n<div class=\"divCellright\">English (Fluent)<\/br>Bulgarian (Fluent)<\/div>\n<\/div>\n<div class=\"divRow\">\n<div class=\"divCell\">Hiring type:<\/div>\n<div class=\"divCellright\">Company hire<\/div>\n<\/div>\n<\/div>\n<div class=\"divTable2\">\n<div class=\"divRow\">\n<div class=\"divCell\">Duration:<\/div>\n<div class=\"divCellright\">Permanent<\/div>\n<\/div>\n<div class=\"divRow\">\n<div class=\"divCell\">Start date:<\/div>\n<div class=\"divCellright\">ASAP<\/div>\n<\/div>\n<div class=\"divRow\">\n<div class=\"divCell\">Job ref.:<\/div>\n<div class=\"divCellright\">26-0495<\/div>\n<\/div>\n<div class=\"divRow\">\n<div class=\"divCell\">Contact:<\/div>\n<div class=\"divCellright\">Tanya Shishkova<br \/>\n+359 879 807 448<br \/>\ntanya@bluelynx.com<\/div>\n<\/div>\n<\/div>\n<div class=\"sh-apply-shortcode bootstrapiso\">\r\n    <div class=\"alert alert-danger\"><\/div>\r\n    <button type=\"button\" class=\"btn btn-primary btn-apply\">APPLY<\/button>\r\n    <button type=\"button\" class=\"btn btn-primary btn-remove\">REMOVE<\/button>\r\n<\/div>\n<div style=\"display: block; width: 100%; float: left; margin-top: 40px;\">\n<h3>Description<\/h3>\n<p style=\"margin-left:0cm;text-align:justify;\">Our client is a global leader in secure and intelligent access solutions, trusted by organisations across a wide range of industries. With a strong focus on innovation and technology, they develop solutions that combine security, convenience and intelligent access management.<\/p>\n<p style=\"margin-left:0cm;text-align:justify;\">They are now looking for a\u00a0<strong>Product Marketing Manager<\/strong> to join their growing team in Sofia and play a key role in positioning and promoting their access control products and solutions.<\/p>\n<p><strong>Job Profile for\u00a0Product Marketing Manager<\/strong><br \/><u>Responsibilities will include, but not be limited to:<\/u><\/p>\n<ul>\n<li>Develop and maintain clear product positioning, value propositions, and messaging for assigned access control products and solutions<\/li>\n<li>Ensure alignment and consistency of messaging across marketing campaigns, sales materials, and digital channels<\/li>\n<li>Support brand consistency while highlighting product differentiation<\/li>\n<li>Track competitors actively, including product features, pricing, positioning, and go-to-market strategies<\/li>\n<li>Maintain competitive analysis tools such as comparison matrices, battle cards, and market reports<\/li>\n<li>Share actionable competitive insights with marketing and sales teams to support campaigns and sales strategies<\/li>\n<li>Monitor market pricing, competitor pricing models, and promotional activities<\/li>\n<li>Support the development and maintenance of pricing strategies in collaboration with marketing leadership, sales, and finance<\/li>\n<li>Provide data-driven recommendations on pricing adjustments based on market dynamics and competitive pressure<\/li>\n<li>Contribute to the development and execution of marketing plans, campaigns, and product launches<\/li>\n<li>Work closely with the marketing team to create product-related content, including brochures, presentations, case studies, and website content<\/li>\n<li>Support demand-generation activities by ensuring product messaging aligns with target customer needs<\/li>\n<li>Collaborate with sales teams to understand market feedback and customer requirements<\/li>\n<li>Develop sales enablement materials, including product presentations, competitive positioning guides, and pricing tools<\/li>\n<li>Deliver internal product and competitive training sessions for sales and marketing teams<\/li>\n<li>Track and analyse product-related marketing performance indicators, including campaign effectiveness, pipeline contribution, and revenue trends<\/li>\n<li>Support marketing budget planning and monitor spend related to product marketing activities<\/li>\n<li>Report insights and recommendations to marketing management<\/li>\n<\/ul>\n<p style=\"margin-left:0cm;\"><strong>Candidate Profile for Product Marketing Manager<\/strong><\/p>\n<ul>\n<li>Bachelor&#8217;s degree in Marketing, Business Administration, Engineering or a related field<\/li>\n<li>Minimum 5 years of experience in product marketing, preferably within B2B technology, manufacturing or security solutions<\/li>\n<li>Proficiency in Microsoft Office, particularly Excel, PowerPoint and Word<\/li>\n<li>Experience working in cross-functional teams across marketing, sales, product management and engineering<\/li>\n<li>Experience in pricing strategy, gross profit analysis and product profitability<\/li>\n<li>Strong knowledge of product marketing methodologies, market research and competitor intelligence<\/li>\n<li>Ability to translate technical product features into clear, customer-focused messaging<\/li>\n<li>Familiarity with CRM, marketing automation and analytics tools is an advantage<\/li>\n<li>Additional certifications in product marketing, digital marketing or strategic pricing are an advantage<\/li>\n<\/ul>\n<p style=\"margin-left:0cm;\"><strong>What Our Client Offers<\/strong><\/p>\n<ul>\n<li>Attractive remuneration package<\/li>\n<li>Flexible hybrid working model<\/li>\n<li>Company car<\/li>\n<li>25 days of paid annual leave<\/li>\n<li>Free lunch at the workplace<\/li>\n<li>Additional health insurance<\/li>\n<li>Employee Assistance Programme, including mental health, legal and financial counselling<\/li>\n<li>\u20ac102.26 in monthly food vouchers<\/li>\n<li>Public transport card<\/li>\n<li>Optional parking space<\/li>\n<li>Multisport card<\/li>\n<li>Language training opportunities<\/li>\n<li>Employee referral programme<\/li>\n<li>Brand-new modern office in a Class A business building<\/li>\n<li>Fresh fruit available in the office<\/li>\n<li>Training and mentorship programmes<\/li>\n<li>Access to more than 15,000 LinkedIn Learning courses to support your professional development<\/li>\n<\/ul>\n<p style=\"margin-left:0cm;\">Blue Lynx Careers EOOD is a registered provider of recruitment services with Licence No. 3173\/06.07.2021, valid without expiry date.<\/p>\n<div class=\"en-terms\">\n<p>Already imagine yourself in this position? To make the first step, click Apply or email us your CV at <a href=\"mailto:cv@bluelynx.com\">cv@bluelynx.com<\/a><\/p>\n<h4>Please note<\/h4>\n<p>As part of the Blue Lynx recruitment process, you may be asked to provide references and copies of your diplomas. Please note that a background check may also be conducted.<\/p>\n<p>Due to the high volume of applications, we are unable to respond to every candidate individually. If you have not received a call or email from a Blue Lynx recruiter within five working days, your application has not been shortlisted on this occasion.<\/p>\n<p>To ensure you are considered for job opportunities, we encourage you to register an account by selecting <a href=\"https:\/\/bluelynxcareers.bg\/en\/register\/\">Register Online<\/a><\/p>\n<p>For any queries, please email us at: <a href=\"mailto:cv@bluelynx.com\">cv@bluelynx.com<\/a><\/p>\n<p>To learn more about Blue Lynx and view all current vacancies, please visit our website: <a href=\"https:\/\/bluelynxcareers.bg\">www.bluelynxcareers.bg<\/a><\/p>\n<\/div>\n<div class=\"bg-terms\">\n<p>\u0421\u043c\u044f\u0442\u0430\u0442\u0435 \u0447\u0435 \u0442\u0430\u0437\u0438 \u043f\u043e\u0437\u0438\u0446\u0438\u044f \u0435 \u0438\u0434\u0435\u0430\u043b\u043d\u0430 \u0437\u0430 \u0412\u0430\u0441? \u041d\u0430\u043f\u0440\u0430\u0432\u0435\u0442\u0435 \u043f\u044a\u0440\u0432\u0430\u0442\u0430 \u0441\u0442\u044a\u043f\u043a\u0430, \u043a\u0430\u0442\u043e \u043a\u043b\u0438\u043a\u043d\u0435\u0442\u0435 \u0432\u044a\u0440\u0445\u0443 \u201e\u041a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0441\u0442\u0432\u0430\u0439\u0442\u0435\u201c \u0438\u043b\u0438 \u043d\u0438 \u0438\u0437\u043f\u0440\u0430\u0442\u0435\u0442\u0435 \u0430\u0432\u0442\u043e\u0431\u0438\u043e\u0433\u0440\u0430\u0444\u0438\u044f\u0442\u0430 \u0441\u0438 \u043d\u0430 <a href=\"mailto:cv@bluelynx.com\">cv@bluelynx.com<\/a><\/p>\n<h4>\u041c\u043e\u043b\u044f \u0438\u043c\u0430\u0439\u0442\u0435 \u043f\u0440\u0435\u0434\u0432\u0438\u0434:<\/h4>\n<p>\u041a\u0430\u0442\u043e \u0447\u0430\u0441\u0442 \u043e\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0430 \u043f\u043e \u043f\u043e\u0434\u0431\u043e\u0440 \u043d\u0430 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b \u0432 Blue Lynx, \u043c\u043e\u0436\u0435 \u0434\u0430 \u043f\u043e\u0438\u0441\u043a\u0430\u043c\u0435 \u0434\u0430 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u0435 \u043f\u0440\u0435\u043f\u043e\u0440\u044a\u043a\u0438 \u0438\u043b\u0438 \u043a\u043e\u043f\u0438\u044f \u043e\u0442 \u0412\u0430\u0448\u0438\u0442\u0435 \u0434\u0438\u043f\u043b\u043e\u043c\u0438. \u0412\u044a\u0437\u043c\u043e\u0436\u043d\u043e \u0435 \u0438 \u0434\u0430 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043c \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0430, \u0437\u0430 \u0434\u0430 \u0441\u0435 \u043f\u043e\u0434\u0441\u0438\u0433\u0443\u0440\u0438\u043c, \u0447\u0435 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0435\u043d\u0438\u0442\u0435 \u043e\u0442 \u0412\u0430\u0441 \u0434\u0430\u043d\u043d\u0438 \u0441\u044a\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0430\u0442 \u043d\u0430 \u0438\u0441\u0442\u0438\u043d\u0430\u0442\u0430.<\/p>\n<p>\u041f\u043e\u0440\u0430\u0434\u0438 \u0433\u043e\u043b\u0435\u043c\u0438\u044f \u0431\u0440\u043e\u0439 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0443\u0440\u0438, \u043d\u0435 \u043c\u043e\u0436\u0435\u043c \u0434\u0430 \u0438\u0437\u043f\u0440\u0430\u0442\u0438\u043c \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u0435\u043d \u043e\u0442\u0433\u043e\u0432\u043e\u0440 \u043d\u0430 \u0432\u0441\u0435\u043a\u0438 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442. \u0410\u043a\u043e \u043d\u0435 \u0441\u0442\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 \u043e\u0431\u0430\u0436\u0434\u0430\u043d\u0435 \u0438\u043b\u0438 \u0438\u043c\u0435\u0439\u043b \u043e\u0442 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b \u043d\u0430 Blue Lynx \u0432 \u0440\u0430\u043c\u043a\u0438\u0442\u0435 \u043d\u0430 \u043f\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u043d\u0438 \u0434\u043d\u0438, \u0412\u0430\u0448\u0430\u0442\u0430 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0443\u0440\u0430 \u043d\u0435 \u0435 \u0431\u0438\u043b\u0430 \u043e\u0434\u043e\u0431\u0440\u0435\u043d\u0430.<\/p>\n<p>\u0417\u0430 \u0434\u0430 \u0441\u0442\u0435 \u0441\u0438\u0433\u0443\u0440\u043d\u0438, \u0447\u0435 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0443\u0440\u0430\u0442\u0430 \u0412\u0438 \u0449\u0435 \u0431\u044a\u0434\u0435 \u0440\u0430\u0437\u0433\u043b\u0435\u0434\u0430\u043d\u0430, \u0412\u0438 \u043f\u0440\u0435\u043f\u043e\u0440\u044a\u0447\u0432\u0430\u043c\u0435 \u0434\u0430 \u0441\u0438 \u0441\u044a\u0437\u0434\u0430\u0434\u0435\u0442\u0435 \u043f\u0440\u043e\u0444\u0438\u043b, \u043a\u0430\u0442\u043e \u0438\u0437\u0431\u0435\u0440\u0435\u0442\u0435 <a href=\"https:\/\/bluelynxcareers.bg\/en\/register\/\">\u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0430\u0446\u0438\u044f<\/a><\/p>\n<p>\u0410\u043a\u043e \u0438\u043c\u0430\u0442\u0435 \u0432\u044a\u043f\u0440\u043e\u0441\u0438, \u043c\u043e\u043b\u044f, \u043f\u0438\u0448\u0435\u0442\u0435 \u043d\u0438 \u043d\u0430: <a href=\"mailto:cv@bluelynx.com\">cv@bluelynx.com<\/a><\/p>\n<p>\u0417\u0430 \u0434\u0430 \u043d\u0430\u0443\u0447\u0438\u0442\u0435 \u043f\u043e\u0432\u0435\u0447\u0435 \u0437\u0430 Blue Lynx \u0438 \u0434\u0430 \u0432\u0438\u0434\u0438\u0442\u0435 \u0432\u0441\u0438\u0447\u043a\u0438 \u0442\u0435\u043a\u0443\u0449\u0438 \u0441\u0432\u043e\u0431\u043e\u0434\u043d\u0438 \u043f\u043e\u0437\u0438\u0446\u0438\u0438, \u043f\u043e\u0441\u0435\u0442\u0435\u0442\u0435 \u043d\u0430\u0448\u0438\u044f \u0443\u0435\u0431\u0441\u0430\u0439\u0442: <a href=\"https:\/\/bluelynxcareers.bg\">www.bluelynxcareers.bg<\/a><\/p>\n<\/div>\n<p><!--<a class=\"apply-bttn\" href=\"https:\/\/extranet.bluelynx.com\/your-joblisting\/?a=add&amp;RequestID=11308\" target=\"_blank\" rel=\"noopener\">INTERESTED IN THIS JOB? - CLICK HERE<\/a>--><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"divTable\">\n<div class=\"divRow\">\n<div class=\"divCell\">Hiring type:<\/div>\n<div class=\"divCellright\">Company hire<\/div>\n<\/p>\n<\/div>\n<div class=\"divRow\">\n<div class=\"divCell\">Languages:<\/div>\n<div class=\"divCellright\">English (Fluent)<\/br>Bulgarian (Fluent)<\/div>\n<\/p>\n<\/div>\n<div class=\"divRow\">\n<div class=\"divCell\">Location:<\/div>\n<div class=\"divCellright\">Bulgaria: Sofia<\/div>\n<\/p>\n<\/div>\n<div class=\"divRow\">\n<div class=\"divCell\">Salary:<\/div>\n<div class=\"divCellright\">Depends on experience<\/div>\n<\/p>\n<\/div>\n<\/div>\n<div class=\"divTable2\">\n<div class=\"divRow\">\n<div class=\"divCell\">Duration:<\/div>\n<div class=\"divCellright\">Permanent<\/div>\n<\/p>\n<\/div>\n<\/div>\n<div id=\"fl-button-group-button-9zjv7qodh2xy-0\" class=\"fl-button-group-button fl-button-group-button-9zjv7qodh2xy-0\">\n<div class=\"fl-button-wrap fl-button-width-full fl-button-center\"> \t\t\t<a href=\"https:\/\/bluelynxcareers.bg\/?bl2publicID=Bl_26-0495\" target=\"_self\" class=\"fl-button\" role=\"button\"> \t\t\t\t\t\t\t<span class=\"fl-button-text\">Read more<\/span> \t\t\t\t\t<\/a> 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