Direct Marketing/PPC Specialist – Bulgarian & English



Bulgaria: Sofia/ Hybrid
Depends on experience
English (Fluent)
Bulgarian (Fluent)
Hiring type:
Company hire
Start date:
Job ref.:
Tihomira Velikova
+359 879 807 448


Who Are We? 

We are Blue Lynx – a mid-sized international company recruiting globally 24/7. We’ve been specialising in multilingual Talent Acquisition and HR solutions since 1988. Our company is an established market leader with expertise in IT, Sales, Creatives, Finance, and C-level recruitment

Our first office was opened in the Netherlands as a small start-up company. Today, we’ve expanded our expertise far beyond the Dutch market with our offices in Varna, Sofia, Plovdiv and Bogota. Regardless of the location, our consistently high-quality services underpin our reputation.

As Blue Lynx expands and evolves, our greatest asset remains our people. We’ve built a strong team of committed professionals who also know how to have fun. And the best is yet to come.

Do you want to become part of our international family? 

We are looking for a Direct Marketing/PPC Specialist to join our expanding Digital Marketing team in Sofia. This is an opportunity where you would be able to work hybrid.

Job Profile for Direct Marketing/PPC Specialist

Responsibilities will include but not be limited to:

  • Develop, set up, manage and optimise advertising campaigns across multiple platforms (Facebook, Google, Instagram, LinkedIn, etc.)
  • Ad Copywriting and Content Creation
  • Manage the budget for the paid advertising channels you own
  • Create relevant, informative and compelling content for the company websites
  • Be an active part in the content delivery and approval process, checking copy and images for the tone of voice and brand alignment and overall quality assurance of the content
  • Evaluate campaign performance
  • Utilise Google Analytics and webmaster tools to track the progress of all projects
  • Create search strategies timelines, calendars, and goals
  • Work with the marketing team to implement and deploy strategy plans

Candidate Profile for Direct Marketing/PPC Specialist

  • Must be fluent in English and Bulgarian. Any additional European language is an advantage
  • Minimum of 2 years of experience with Google Ads or Facebook Ads
  • Expertise in analytics tools such as Google/Facebook Analytics or Google Data Studio
  • Knowledge or practical/hands-on experience with Optimisation, Search query reports, Keyword Research etc. in Google Ads
  • Clear understanding of best practices in direct marketing
  • Previous content/planning experience in an online environment
  • Exceptional attention to detail
  • Great web communication skills – both written and visual, and excellent interpersonal skills
  • Strong copywriting skills with excellent grammar and spelling
  • Experience doing research using multiple sources
  • Creative and innovative thinker who enjoys taking initiative

What Blue Lynx Offers

  • Competitive salary in line with experience
  • 40-hour working week
  • 22 paid vacation days and all Bulgarian national holidays
  • Hybrid working model – 2-3 days required in the office
  • Assistance with travel costs to and from work
  • MultiSport card – 50/50 contribution
  • Private medical insurance
  • Food vouchers
  • Laptop
  • Joining an established international company with 5 offices in 3 countries
  • Flat organisational structure, young and vibrant working environment
  • Brand new modern office, conveniently based near good public transport links
  • Lots of room to grow as an individual and within the organisation
  • Fun company social events

Already imagine yourself in this position? To make the first step, click Apply or email us your CV at


Reference and diploma checks are a standard part of the Blue Lynx recruitment procedure. Candidates are requested to provide these details in their application.
Thank you for your application with Blue Lynx. Due to the volume of applications we cannot respond to everyone. Therefore, when you have not had a call or email from one of the Blue Lynx Recruiters within 5 working days your CV has not been selected. Please register with Blue Lynx when you have not already done so, click Register Online
You can email queries and question to
For a broader picture of Blue Lynx and all published vacancies please visit
Kind regards, The Blue Lynx Team

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